Mena Impact Academy

Towards a Sustainable Business Model

This online course is intended for business executives and board members. It presents sustainability challenges from a strategic and business perspective, addressing governance, business models, and offerings. It is supported by numerous illustrations and a structured approach focused on risks and opportunities.


100% Digital


3 hours 7 modules, 20 min each

Program Fee

AED 4,450

Learn at your own pace

Course Objectives

  • Identify the risks and opportunities that sustainability presents for a company.
  • Challenge the traditional business model to embrace sustainability.
  • Shift from a "business-as-usual" mindset to creating sustainable value.


of CEOs now unequivocally feel it is their role to make their business more sustainable


of survey respondents have made a carbon-neutral commitment or are working towards one
Source: PwC Middle East 2023

Our Satisfied Customers
Speak For Themselves

The online courses have profoundly enhanced my comprehension of climate issues and the essential trajectory for companies to achieve sustainability. These training sessions have equipped me with a plethora of tools to stay well-informed, both personally and in engaging my stakeholders. Whether working on roadmaps or any other topics, I approach them with a comprehensive understanding of the efforts required to foster change throughout the entire value chain.


Global Talent & D&I Manager

What You Will Gain: Strategic Skills

  • Definition of a sustainable business model
  • Broadening governance to stakeholder capitalism
  • Adapting the portfolio of offerings to sustainability
  • Business risks and opportunities in the face of social and environmental challenges
  • Regulatory overview of sustainability

Who Is This Programme For?

Business Executives (C-Suite)

Board Members

Head of Departments

What You Will Learn

This module gives an introduction to the planetary, social and societal challenges of today, and explains the course structure.
Skills Developed: Planetary boundaries, Doughnut theory, population growth, consumption models, about the course

Pressure is increasing for our current economic and corporate models to systematically incorporate externalities into their functioning.

Skills Developed: current economic model, positive impacts, negative impacts, unaccounted biases, growing stakeholder claims.

Corporate Social Responsibility and other current sustainability frameworks are changing the game, but also have their limitations.

Skills Developed: Social responsibility, history is CSR, international frameworks, best-practice CSR standards, limits and evolution of CSR.

Setting sustainability goals and planning your trajectory towards achieving them is a solid first step in the transformation, alongside the definition of your corporate purpose.

Skills Developed: Sustainable offering, carbon footprint, social equity, value distribution, building a sustainable trajectory, corporate purpose.

Discover the contribution of different business functions to a company’s sustainability by exploring it here.

Skills Developed: Responsible human resource management, sustainable offer portfolio management, eco-design, supplier ratings, due diligence and sustainable marketing.

Starting from a general framework distinguishing traditional from sustainable business models, we will focus on the function-specific transformations that are driving the change in practice. 


Skills Developed: Business models compared, governance & profits, sustainable marketing, sustainable finance, sustainable procurement.

Based on the history, objectives, and latest trends in the sustainability field, we can try to anticipate the evolution of this field until 2030 and its implications for today.

Skills Developed: Market trends, financial trends, legal trends, socio-political trends, the world in 2030, changes in business mindset.

What You Earn


We offer a maximum of 3 months’ access to the course on our platform to provide you with ample time for completion. We recommend planning dedicated weekly time to efficiently complete the course.

Approximately 3 hours, but keep in mind that this is just an estimate, and your actual time commitment may depend on your prior knowledge, learning pace, and engagement with the material. It’s essential to plan your study schedule accordingly to ensure successful completion.
We offer supplementary learning materials, allowing you the flexibility to concentrate solely on the content of each module. Links to videos, articles, and book recommendations can be explored after completing the course.
This course is designed to offer you foundational knowledge, so you won’t become an expert after a 3-hour course. It will provide you with a comprehensive overview to help you delve deeper into the subject. We recommend considering our advanced courses for further learning.
We provide additional resources at the end of each module to help you delve deeper into the subject matter, including links to supplementary materials such as scientific articles, expert videos, reports, and more. We also offer a glossary to help you navigate through various acronyms and concepts.

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